Gabe Aldridge
Partner & Founder
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| +404.835.6922 | gabe.aldridge@thesupergroup.com |
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The Rise of Affordable Smartphones Changes How Mobile Users Consume Web Content
According to market research firm NPD Group, four of the top five selling handsets in the third quarter were smartphones. And what's more, according to a new poll conducted by Keynote Systems on behalf of Adobe, survey respondents preferred regular sites to mobile-optimized sites in both the consumer product (shopping and media) entertainment categories. As a case in point, the newly relaunched ING.us does not have a mobile version at all, yet thanks to HTML 5 (and some other pals), it's browsable on smartphones. ...
Facebook Places Turns Boring Old Billboard into Prize-laden Honey Hole
British artist, Cheryl Cole, is promoting her new album, Messy Little Raindrops, by using Facebook Places to turn billboards into online prize destinations. Fans who pass by Cole's billboards (that have been placed all throughout London) can check in with their smart phone. Once checked in, fans are taken to Cole's Facebook page where they get a chance to win two free tickets to one of her upcoming shows. Give people what they want...right here, right now. Pretty smart. http://techcrunch.com/2010/10/25/bil...
20 Billionth tweet happens in Japan at 12:44 am, 08.01.10.
Here are some other Twitter figures to celebrate the 20 billionth tweet: * Twitter now has 105,779,710 registered users. * New users are signing up at the rate of 300,000 per day. * 180 million unique visitors come to the site every month. * 75% of Twitter traffic comes from outside Twitter.com (via third party applications.) * Twitter gets a total of 3 billion requests a day via its API. * Twitter users are, in total, tweeting an average of 55 million tweets a day. * Twitter’s search engine receives aroun...
Facebook Sharing: Sex Most Popular Subject
I came across an interesting little tidbit this morning. According to the "social media scientist," Dan Zarrella, "Articles... that include sexual references in their titles are shared on Facebook far more than the average story" (consult the graph below for impact). Is it possible that the American public is generally less prudish nowadays, at least when it comes to the internet? Intrigued by the implications, I poked around a bit more and found an extensive study done a few years ago by ABC. It revealed some ...
