Chris Wallace
Partner & Founder
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Top 10 Social Media WORST Practices
Update: This was the original blog post that was later turned in to an article for PROMO Magazine, titled Social Media is Not a Content Channel. With social media being THE buzz phrase of the hour (much like Web 2.0 a few years back), many companies and agencies are scrambling to incorporate social media strategies in order to avoid looking out of touch or behind-the-times. To many, as is often the case, it would be an unforgivable sin to admit that they may not fully understand an emerging approach or techn...
PROMO: Social Media is Not a Content Channel
Today I shared some of my thoughts on the do's and don'ts of social media marketing and digital integration via a byline in PROMO Magazine. Although I don't think the writing is some of my best (technically speaking), there's still plenty of good information in there. Hope you all enjoy it, and feel free to contact me if you have any questions or comments. Particularly if those comments are similar to this one, that I received this morning: "Maybe I am out of touch, but your promo article appears to be the firs...
TSG Launches Two New Facebook Apps for 7-Eleven and Wendy's
Working with our partner Ketchum Digital, The SuperGroup has co-created new facebook apps for 7-Eleven's Cup with a Cause campaign, and The Amazing Avocado's primary facebook page. ...
How Ernesto Perez-Carrillo Jr Can Sell More Cigars With Social Media
In today's New York Times, as part of their "you're the boss" feature, I weigh in on EPC Cigar's recently published case study detailing their social media focused marketing strategy. You can read the article here....
