Chris Wallace
Partner & Founder
| Phone: | Email: |
| +404.835.6921 | chris.wallace@thesupergroup.com |
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Cosmopolitan's New Social Media Campaign
Cosmopolitan's new social media and viral marketing campaign is featured in today's New York Times, and The SuperGroup's very own Chris Wallace provides his commentary. "Chris Wallace, chief operating officer and founding partner of the SuperGroup, an interactive agency in Atlanta, said he liked the campaign, since it created “a strong connection between the individual consumer and the brand.” But he suggested that Cosmopolitan “should have pushed the campaign further. The cover is so iconic. They missed an op...
Top 10 Social Media WORST Practices
Update: This was the original blog post that was later turned in to an article for PROMO Magazine, titled Social Media is Not a Content Channel. With social media being THE buzz phrase of the hour (much like Web 2.0 a few years back), many companies and agencies are scrambling to incorporate social media strategies in order to avoid looking out of touch or behind-the-times. To many, as is often the case, it would be an unforgivable sin to admit that they may not fully understand an emerging approach or techn...
PROMO: Social Media is Not a Content Channel
Today I shared some of my thoughts on the do's and don'ts of social media marketing and digital integration via a byline in PROMO Magazine. Although I don't think the writing is some of my best (technically speaking), there's still plenty of good information in there. Hope you all enjoy it, and feel free to contact me if you have any questions or comments. Particularly if those comments are similar to this one, that I received this morning: "Maybe I am out of touch, but your promo article appears to be the firs...
TSG Launches Two New Facebook Apps for 7-Eleven and Wendy's
Working with our partner Ketchum Digital, The SuperGroup has co-created new facebook apps for 7-Eleven's Cup with a Cause campaign, and The Amazing Avocado's primary facebook page. ...
