09.27.2011
Or rather, Facebook is enabling the world to watch your every click online. Last week, Facebook revealed what Mark Zuckerberg is calling "Frictionless Sharing". This is one of two new major features announced at the F8 developers conference.
Frictionless Sharing allows apps and websites that you authorize, to publish information to a new, realtime feed window you may have noticed in the upper righthand corner of your newsfeed. Things like what song you're listening to in Spotify at the very moment you're listening to it, or when you are tagged in a photo, or what video you may be watching on Hulu. It all happens without you ever confirming a "yes post this on my wall".
While privacy is an obvious concern, the possibilities this opens up for app developers is really tremendous. What used to be a log of what you "did", is now a real time stream of what you are "doing", opening up new opportunities for viral marketing, gaming, and the way we socially consume media.
How it pans out remains to be seen, but think twice before you click "Allow this App", because you may reveal your embarrassing music listening habits to the world without even knowing you did so.
11.01.2010
According to market research firm NPD Group, four of the top five selling handsets in the third quarter were smartphones. And what's more, according to a new poll conducted by Keynote Systems on behalf of Adobe, survey respondents preferred regular sites to mobile-optimized sites in both the consumer product (shopping and media) entertainment categories. As a case in point, the newly relaunched ING.us does not have a mobile version at all, yet thanks to HTML 5 (and some other pals), it's browsable on smartphones. The agency behind that redesign sounds Super (hint).
10.27.2010
British artist, Cheryl Cole, is promoting her new album,
Messy Little Raindrops, by using Facebook Places to turn billboards into online prize destinations. Fans who pass by Cole's billboards (that have been placed all throughout London) can check in with their smart phone. Once checked in, fans are taken to Cole's Facebook page where they get a chance to win two free tickets to one of her upcoming shows.
Give people what they want...right here, right now. Pretty smart.
http://techcrunch.com/2010/10/25/billboards-facebook-places/
09.30.2010
Cosmopolitan's new social media and viral marketing campaign is featured in today's New York Times, and The SuperGroup's very own Chris Wallace provides his commentary.
"Chris Wallace, chief operating officer and founding partner of the SuperGroup, an interactive agency in Atlanta, said he liked the campaign, since it created “a strong connection between the individual consumer and the brand.” But he suggested that Cosmopolitan “should have pushed the campaign further. The cover is so iconic. They missed an opportunity to make a realistic cover with you on it, showing you with the Cosmo logo.”
Read the full article on The New York Times website.
