The 711 Club
Facebook Sharing: Sex Most Popular Subject
I came across an interesting little tidbit this morning. According to the "social media scientist," Dan Zarrella, "Articles... that include sexual references in their titles are shared on Facebook far more than the average story" (consult the graph below for impact). Is it possible that the American public is generally less prudish nowadays, at least when it comes to the internet? Intrigued by the implications, I poked around a bit more and found an extensive study done a few years ago by ABC. It revealed some ...
Communication Arts Highlights The711Club.com
We're very pleased to announce that Communication Arts, the leading trade journal for visual communications, has selected The 711 Club as today's Webpick. According to their website, "Webpicks features outstanding examples of Web design selected based on a combination of superior aesthetics, technical expertise, functionality and overall site experience." The SuperGroup, in collaboration with Ketchum Digital, co-created The 711 Club to support 7-Eleven's new Brazilian Coffee offerings....
PROMO highlights our work on The 711 Club
This morning we were delighted to see that PROMO magazine has published a lengthy article that highlights The 711 Club, a viral site we co-created with Ketchum Digital. Not only that, it was the top story on promomagazine.com and on their weekly newsletter "PROMO Extra." Not bad! Here's the full text of the article. You can read the original article here. 7-Eleven is promoting the Brazilian flavors it added to its roster of in-store brewed coffees last February with an interactive virtual dating game, "Wake...
