Facebook is Watching You

Or rather, Facebook is enabling the world to watch your every click online. Last week, Facebook revealed what Mark Zuckerberg is calling "Frictionless Sharing".  This is one of two new major features announced at the F8 developers conference. Frictionless Sharing allows apps and websites that you authorize, to publish information to a new, realtime feed window you may have noticed in the upper righthand corner of your newsfeed. Things like what song you're listening to in Spotify at the very moment you're listen...

The Rise of Affordable Smartphones Changes How Mobile Users Consume Web Content

According to market research firm NPD Group, four of the top five selling handsets in the third quarter were smartphones. And what's more, according to a new poll conducted by Keynote Systems on behalf of Adobe, survey respondents preferred regular sites to mobile-optimized sites in both the consumer product (shopping and media) entertainment categories. As a case in point, the newly relaunched ING.us does not have a mobile version at all, yet thanks to HTML 5 (and some other pals), it's browsable on smartphones. ...

Facebook Places Turns Boring Old Billboard into Prize-laden Honey Hole

British artist, Cheryl Cole, is promoting her new album, Messy Little Raindrops, by using Facebook Places to turn billboards into online prize destinations.  Fans who pass by Cole's billboards (that have been placed all throughout London) can check in with their smart phone.  Once checked in, fans are taken to Cole's Facebook page where they get a chance to win two free tickets to one of her upcoming shows. Give people what they want...right here, right now.  Pretty smart. http://techcrunch.com/2010/10/25/bil...

Cosmopolitan's New Social Media Campaign

Cosmopolitan's new social media and viral marketing campaign is featured in today's New York Times, and The SuperGroup's very own Chris Wallace provides his commentary. "Chris Wallace, chief operating officer and founding partner of the SuperGroup, an interactive agency in Atlanta, said he liked the campaign, since it created “a strong connection between the individual consumer and the brand.” But he suggested that Cosmopolitan “should have pushed the campaign further. The cover is so iconic. They missed an op...