When launching a new website that sends automated email, one of the challenges is getting attractive, rich HTML emails delivered to the users inboxes, and not getting caught as spam. There are a lot of reasons for this, and luckily, there are some great third party web services to assist with the management and creation of great email marketing.
One such service, MadMimi, has a nice WYSIWYG editor for creating beautiful rich HTML emails, and a killer API to go along with it. At the SuperGroup, one of the platforms we built dynamic websites on is Drupal, which is a powerful open source framework for managing content, and so it seemed a natural fit to combine the power and flexibility of Drupal with what MadMimi offers in the email space.
The MadMimi module for Drupal is a near turn key solution for integrating Drupal and MadMimi, and works with the great PHP API Client written by Nicholas Young.
The first feature complete version of the module was released today, and allows a Drupal site administrator with a paid MadMimi account, to enter their MadMimi username, API key, and promotion name, and Drupal will start routing all of its emails to the service.
A live demo is available here, and a screencast demonstrating how to configure it will be available soon.
