December 4th, 2009 (Atlanta, GA) – The SuperGroup is a “Visionary” and “Innovator” Award winner in the 2009 Summit Emerging Media Award competition for their work with Disney and Kimberly-Clark.
Winning the “Innovator” award in the Viral Marketing category, My Magical Parade allows site visitors to create a virtual Disney parade starring themselves and their loved ones. Winning the “Visionary” award (SIA’s top honor) in the B2B Marketing category, Wypall Wannabes tells the story of a would-be pit crew with a love for Kimberly-Clark’s Wypall Wipers.
“We are extremely pleased to be honored with these awards, especially because of their specific focus on emerging media,” says Chris Wallace, founding partner and COO at The SuperGroup. “We believe that emerging media is the cutting edge of interactive marketing, and the future of the web. To be recognized as both a visionary and innovator in the category is something we’re all very proud of.”
Founded in 2001, The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands.
“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe. Developing and engaging in emerging media technologies, along with creative messaging and market awareness, is often a difficult criterion which makes earning a Summit EMA a significant achievement.
The SIA organization is devoted to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that excel.
