Today I shared some of my thoughts on the do’s and don’ts of social media marketing and digital integration via a byline in PROMO Magazine. Although I don’t think the writing is some of my best (technically speaking), there’s still plenty of good information in there. Hope you all enjoy it, and feel free to contact me if you have any questions or comments. Particularly if those comments are similar to this one, that I received this morning:
“Maybe I am out of touch, but your promo article appears to be the first relevant message on social media. Thanks.”
Now that’s a good start to a Tuesday! You can read the original article here: Social Media is Not a Content Channel.
