Billed as “The most highly recommended bed in America,” Tempur-Pedic’s new “Ask Me” campaign encourages potential customers to connect with actual Tempur-Pedic owners via social media. Their ad says, “Check out Twitter. Try your friends on facebook. You’ll hear it all, unedited.”
This is a very bold move on Tempur-Pedic’s part, since they cannot control what is being said about them online – but that’s exactly why its an excellent idea. This kind of integrated marketing approach resonates with customers because they’re savvy enough to know that Social Media can’t be whitewashed. If Tempur-Pedic is confident enough to direct people to the unedited world of Facebook, Twitter, and YouTube, they must be confident that their customers are (generally) satisfied.
I have to applaud Tempur-Pedic for “Getting It.” They’re not using Social Media as just another broadcast medium, they’re using it like they should: to get people talking about their product.
