Children’s Hospital Boston and The SuperGroup are proud to announce that the Generation Cures Website has won two Interactive Media Awards (IMAs) for Outstanding Achievement under the categories “Kids” and “Hospital.” The awards recognize excellence in web design, innovation and development.
The judges evaluate five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. To win an IMA the site must excel in each criterion, rise above competitor sites and deserve to be a top choice for your target market. The judges are members of the Interactive Media Council, Inc. (IMC), a nonprofit organization dedicated to elevating the standards of excellence on the Internet.
The awards team reviews thousands of submissions for categories from over 47 countries around the world. Past winners for the Kids category include Sesame Street and PBS Kids. The Hospital category is relatively new and Children’s Hospital Boston is the first children’s hospital to win this award.
