Be sure to check out the August 2009 edition of HOW Design Magazine; The SuperGroup is featured on pages 36-37:
SUPER OFFICE
by Jessica Kuhn
HOW Magazine
August 2009
Inspired by Walt Disney World’s Space Mountain, Atlanta-based firm The SuperGroup took an intergalactic approach to styling its workspace. Take a peek at this far-out studio.
Yesterday’s vision of the future – you know, the one where we’ll all drive flying cars and wear metallic jumpsuits – hasn’t happened, but don’t tell the folks with The SuperGroup, a creative agency in Atlanta.
“Our office is an intergalactic experience. It belongs on ‘Star Trek,’” says Chris Wallace, a founding partner of The SuperGroup. “It’s a respite from reality. It feels very sealed off from the rest of the world … and it’s an environment that gives us permission to boldly go where no other agency has gone before.” We couldn’t agree more.
Where did they come up with the whole intergalactic space theme? Space Mountain at Walt Disney World, of course. While on an annual company retreat at the theme park, Wallace says they looked around and started pondering, “why can’t our office be more like this?”
They embarked on their quest and moved into their space in 2007, incorporating an unforgettable glowing blue tunnel that leads to a stark white studio, clear glass tubing and a circular, elevated command station where the partners – Wallace, Gabe Aldridge and Brad Lewis – direct the starship.
Since all three of The SuperGroup partners are musicians, it was important for them to provide multiple creative outlets beyond the decor for the entire staff, like the music and bar/lounge area. “It allows everyone to have somewhere that they can escape to a get their creative juices flowing. Plus, we can be as loud as we want here,” Wallace says.
The SuperGroup is by no means traditional, and Wallace says their fun and quirky attitudes carry over to their work and the clients they attract.
