This site has a strong mission: to raise awareness as to how young people and families can raise funds for research at Children’s Hospital that find cures for childhood illnesses. There is a lot of great content, and the games and interactive media are kid-friendly, although the site itself is less so and navigation is a bit tricky at first. But the media for kids is well-designed and very engaging; the messaging of the site is consistent and kids definitely learn about helping others. Additionally, the site is socially responsible and has information relevant to parents, as well as kids.

“The games are fun and the animation is cool. I like that the site tries to get kids involved in raising money to help sick children. It shows that it’s pretty easy to get your friends and other kids at school interested in helping to raise money, too.”

– Kid Tester

You can read the original post here, visit this project in our portfolio, or visit Generation Cures directly.

The SuperGroup, in collaboration with Ketchum Digital, co-created The 711 Club to support 7-Eleven’s new Brazilian Coffee offerings.

December 4th, 2009 (Atlanta, GA) – The SuperGroup is a “Visionary” and “Innovator” Award winner in the 2009 Summit Emerging Media Award competition for their work with Disney and Kimberly-Clark.

Winning the “Innovator” award in the Viral Marketing category, My Magical Parade allows site visitors to create a virtual Disney parade starring themselves and their loved ones. Winning the “Visionary” award (SIA’s top honor) in the B2B Marketing category, Wypall Wannabes tells the story of a would-be pit crew with a love for Kimberly-Clark’s Wypall Wipers.

“We are extremely pleased to be honored with these awards, especially because of their specific focus on emerging media,” says Chris Wallace, founding partner and COO at The SuperGroup. “We believe that emerging media is the cutting edge of interactive marketing, and the future of the web. To be recognized as both a visionary and innovator in the category is something we’re all very proud of.”

Founded in 2001, The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands.

“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe. Developing and engaging in emerging media technologies, along with creative messaging and market awareness, is often a difficult criterion which makes earning a Summit EMA a significant achievement.

The SIA organization is devoted to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that excel.

Judging for the Communicator Awards is “overseen and sanctioned by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!

“Entries are judged to evaluate distinction in creative work. In determining Excellence and Distinction Winners, entries are judged on their merits based on a standard of excellence based on the 15 year history of the Communicator Awards, considering the category entered. A category may have multiple winners, or may have none. Entries are scored on a ten point scale by the judges. Generally, Excellence Winners receive a score of 9.0 or above and Distinction Winners receive a score of 7.0 to 8.9.”

COMMUNICATOR AWARDS OF EXCELLENCE:

Website: Family/Parenting
Website: Games and Gaming Related
Website: Health
Website: Science
Interactive Multimedia: Gaming or Gaming Related
Online Video: Other
Online Video: Student

COMMUNICATOR AWARDS OF DISTINCTION:

Website: Charitable Organizations / Non-Profit
Website: Charitable Organizations / Non-Profit
Website: Charitable Organizations / Non-Profit
Website: Social/Networking
Website: Student
Website: Teen
Website: Animation
Website: Visual Appeal
Branded Content: Non-Profit

The judges evaluate five criteria: Design, Content, Feature Functionality, Usability and Standards Compliance. To win an IMA the site must excel in each criterion, rise above competitor sites and deserve to be a top choice for your target market. The judges are members of the Interactive Media Council, Inc. (IMC), a nonprofit organization dedicated to elevating the standards of excellence on the Internet.

The awards team reviews thousands of submissions for categories from over 47 countries around the world. Past winners for the Kids category include Sesame Street and PBS Kids. The Hospital category is relatively new and Children’s Hospital Boston is the first children’s hospital to win this award.

Agency’s Interactive Work for The Weather Channel Recognized

Atlanta, GA (5/30/08) – The SuperGroup, a trendsetting web-communications agency, has won an impressive FOUR Communicator Awards, a highly-respected international honor in creative communications excellence. Over 9,000 entries were received from companies and agencies of all sizes, making the Communicator Awards one of the largest programs of its kind.

The SuperGroup won for its SnowJoke campaign, an interactive, fun, and high-energy experience designed to promote The Weather Channel’s television programming and its vast ski resort info found on www.weather.com. Snowjoke won top honors in the following interactive categories:

• Best Website – Television
• Best Online Advertising & Marketing – Viral Marketing
• Best Online Video – Viral
• Best Branded Content – Viral

“We wanted to design a fun, educational viral campaign with a winter theme that encouraged people to interact and better familiarize themselves with all that The Weather Channel has to offer,” explained Chris Wallace, one of The SuperGroup’s founders. “Within one month of launching Snowjoke, we had 40,000 unique views. People enjoyed creating their own online character, and visitors to Snowjoke saw that The Weather Channel was much more than a destination to review a ten-day extended forecast. Viewers were introduced to the network’s programming as well as its skiing and snowboarding information. Our client like our work as did the judges of the Communicator Awards. We’re humbled by our peers awarding The SuperGroup four separate honors for one single campaign. That shows the depth, functionality and innovation of Snowjoke.”

For the winning campaign, The SuperGroup invited people to custom create a skiing or snowboarding character and then build an online video at Snowjoke.com, which they could share with others, insert on a blog or put up on a social networking page. Photos were inserted to show a likeness of a person, and there were a slew of accessories to add to the character such as clothing, music, and skiing equipment.

The campaign was launched in December, 2007, and on top of the 40,000 unique views within the first month, 70,000 initial videos were also created. To date, over 130,000 visitors have stopped by this viral destination. The popular buzz for Snowjoke was the result of an electronic viral marketing effort.

About The SuperGroup – The SuperGroup is a web-branding experience in adventure and exploration. Founded in 2002, TSG has quickly become a recognized leader in the creative industry, and one of Atlanta’s hottest design firms. An interdisciplinary creative agency specializing in interactive new media development, graphic design, and creative consulting, the agency’s work has been seen by tens of millions of people. Clients include The Weather Channel, AOL / Time Warner, Amp Energy Drink, Krystal Hamburgers, and Johnson & Johnson.

About the Communicator Awards – For fourteen years, the Communicator Awards has honored the best creative work in the communications fields. The Awards are overseen and sanctioned by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.