The SuperGroup Blog » Project Launches http://www.thesupergroup.com/blog Our latest work, announcements, and insights in to the world of interactive marketing and digital media. Tue, 27 Sep 2011 21:47:44 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 The Rise of Affordable Smartphones Changes How Mobile Users Consume Web Content http://www.thesupergroup.com/blog/the-rise-of-affordable-smartphones-changes-how-mobile-users-consume-web-content http://www.thesupergroup.com/blog/the-rise-of-affordable-smartphones-changes-how-mobile-users-consume-web-content#comments Tue, 02 Nov 2010 04:16:12 +0000 Gabe Aldridge http://www.thesupergroup.com/blog/?p=419 According to market research firm NPD Group, four of the top five selling handsets in the third quarter were smartphones. And what’s more, according to a new poll conducted by Keynote Systems on behalf of Adobe, survey respondents preferred regular sites to mobile-optimized sites in both the consumer product (shopping and media) entertainment categories. As a case in point, the newly relaunched ING.us does not have a mobile version at all, yet thanks to HTML 5 (and some other pals), it’s browsable on smartphones. The agency behind that redesign sounds Super (hint).

]]> http://www.thesupergroup.com/blog/the-rise-of-affordable-smartphones-changes-how-mobile-users-consume-web-content/feed 0 The SuperGroup creates viral buzz for Kimberly-Clark and Harley-Davidson http://www.thesupergroup.com/blog/the-supergroup-creates-viral-buzz-for-kimberly-clark-and-harley-davidson http://www.thesupergroup.com/blog/the-supergroup-creates-viral-buzz-for-kimberly-clark-and-harley-davidson#comments Thu, 04 Mar 2010 17:53:52 +0000 The SuperGroup http://www.thesupergroup.com/blog/?p=291 Doug Gets Bikerized at My American Iron
Ever wanted to see what you’d look like as a leather-clad, all-american, bad-to-the-bone biker? Well, even if you haven’t, you may want to after you see some of the hilarious pictures people have made with The SuperGroup’s latest website My American Iron.

Created as a cross promotion for Kimberly-Clark and Harley-Davidson, MyAmericanIron.com allows visitors to add their uploaded head on to either a male or female body, select an outfit, pick their helmet, and even a kickass tattoo. Once fully decked out in biker regalia, their new biker avatar (or “Bikertar” as we like to say) is placed in front of a customizable backdrop of whatever open-road scenery fits them best. They can then save their creation as a wallpaper, email it to friends and family, and even share it directly to social media sites like Facebook and Twitter.

What’s more, if the user decides to utilize Facebook Connect, subtle personal features are automatically added – like the name of their significant other automatically incorporated in to their tattoo.

You can find out more by visiting this site in our portfolio, or going directly to My American Iron.

]]> http://www.thesupergroup.com/blog/the-supergroup-creates-viral-buzz-for-kimberly-clark-and-harley-davidson/feed 0 TSG Launches Two New Facebook Apps for 7-Eleven and Wendy’s http://www.thesupergroup.com/blog/tsg-launches-two-new-facebook-apps-for-7-eleven-and-wendys http://www.thesupergroup.com/blog/tsg-launches-two-new-facebook-apps-for-7-eleven-and-wendys#comments Mon, 01 Mar 2010 17:59:02 +0000 Chris Wallace http://www.thesupergroup.com/blog/?p=289 7-Eleven's Cup for a Cause and The Amazing Avocado's Primary App

Working with our partner Ketchum Digital, The SuperGroup has co-created new facebook apps for 7-Eleven’s Cup with a Cause campaign, and The Amazing Avocado’s primary facebook page.

]]> http://www.thesupergroup.com/blog/tsg-launches-two-new-facebook-apps-for-7-eleven-and-wendys/feed 0 Create a magical Disney vacation, courtesy of The SuperGroup. http://www.thesupergroup.com/blog/create-a-magical-disney-vacation-courtesy-of-the-supergroup http://www.thesupergroup.com/blog/create-a-magical-disney-vacation-courtesy-of-the-supergroup#comments Wed, 10 Feb 2010 16:33:52 +0000 The SuperGroup http://www.thesupergroup.com/blog/?p=274 The SuperGroup has launched My Magical Disney Vacation for Walt Disney World resort – a fun, educational, interactive experience that shows people what their ideal Disney Vacation might look like, and help them take the first steps toward making it happen.

Visitors to MyMagicalDisneyVacation.com upload photos of themselves, along with friends and family, then watch as their ideal Disney vacation unfolds before their eyes. By answering a few simple questions about their preferences, the website creates a personalized video of the virtual vacationers enjoying their recommended Disney resorts, theme parks, dining options and more. They can then share their personalized vacation video through social media, inviting others to create a magical vacation of their own.

“Disney vacations are something that everyone dreams about,” said Chris Wallace, Partner and Co-Founder at The SuperGroup. “Now they can share that dream vacation with the ones they’d like to experience it with, and even get started making that dream come true. With MyMagicalDisneyVacation.com, anyone can enjoy the magic of a Disney vacation, right from their computer.”

See more information about this project in our portfolio.

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