Archive for the ‘Project Launches’ Category

11.01.10

The Rise of Affordable Smartphones Changes How Mobile Users Consume Web Content

According to market research firm NPD Group, four of the top five selling handsets in the third quarter were smartphones. And what’s more, according to a new poll conducted by Keynote Systems on behalf of Adobe, survey respondents preferred regular sites to mobile-optimized sites in both the consumer product (shopping and media) entertainment categories. As a case in point, the newly relaunched ING.us does not have a mobile version at all, yet thanks to HTML 5 (and some other pals), it’s browsable on smartphones. The agency behind that redesign sounds Super (hint).