December 4th, 2009 (Atlanta, GA) – The SuperGroup is a “Visionary” and “Innovator” Award winner in the 2009 Summit Emerging Media Award competition for their work with Disney and Kimberly-Clark.

Winning the “Innovator” award in the Viral Marketing category, My Magical Parade allows site visitors to create a virtual Disney parade starring themselves and their loved ones. Winning the “Visionary” award (SIA’s top honor) in the B2B Marketing category, Wypall Wannabes tells the story of a would-be pit crew with a love for Kimberly-Clark’s Wypall Wipers.

“We are extremely pleased to be honored with these awards, especially because of their specific focus on emerging media,” says Chris Wallace, founding partner and COO at The SuperGroup. “We believe that emerging media is the cutting edge of interactive marketing, and the future of the web. To be recognized as both a visionary and innovator in the category is something we’re all very proud of.”

Founded in 2001, The SuperGroup is a digital agency that blends great ideas with the latest interactive technology to create entertaining and memorable experiences that effectively market brands.

“Those involved in today’s emerging media technologies are the leaders who are establishing tomorrow’s avenues of advertising communications.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “Most communication professionals recognize that established avenues of communication can be reliable and safe. Developing and engaging in emerging media technologies, along with creative messaging and market awareness, is often a difficult criterion which makes earning a Summit EMA a significant achievement.

The SIA organization is devoted to furthering excellence in the communications industry. It administers rigorous award competitions throughout the year with the goal of recognizing companies and individuals that excel.

The SuperGroup Teams with the State Department To Pioneer New English Language Learning Approach Virtual reality experience to engage teen English language learners overseas

Atlanta, GA – The SuperGroup, a trendsetting web communications agency, has been chosen by the Bureau of Educational and Cultural Affairs of the United States Department of State to develop a virtual reality English language interactive education program. This innovative learning experience will be geared to teens overseas with an initial release date of September, 2010.

The SuperGroup will develop an engaging language-learning website experience that will allow the targeted audience to learn English via intriguing characters, entertaining storylines, and real-life situations.

“To make language learning effective for the targeted learners, an enjoyable, and robust environment is needed – one where they can interact with virtual characters, and learn from ‘real life’ situations,” said Chris Wallace, principal at The SuperGroup. “This interactive experience will allow kids to learn English communicatively, and, equally important, to learn about the positive aspects of American culture. The creative challenge for The SuperGroup is to make the educational process feel natural, not artificial. By placing kids within virtual situations that will mirror real life, we’ll achieve that.”

Website characters might travel to landmarks like the Statue of Liberty or simply visit a typical American restaurant to order a burger and fries. Instead of teens memorizing and reciting new words over and over, they will immerse themselves within a real situation, and learn English in context.

The SuperGroup’s interactive work dovetails with the State Department’s English Access Microscholarship Program. To monitor the learners’ progress within the interactive experience, the customized language learning platform tracks student progress in various activities that are then linked back to language learning standards. A national team of applied linguists and distance learning experts, including those at the State Department’s Office of English Language Programs, will oversee the content and instructional technology development.