Cosmopolitan’s new social media and viral marketing campaign is featured in today’s New York Times, and The SuperGroup’s very own Chris Wallace provides his commentary.
“Chris Wallace, chief operating officer and founding partner of the SuperGroup, an interactive agency in Atlanta, said he liked the campaign, since it created “a strong connection between the individual consumer and the brand.” But he suggested that Cosmopolitan “should have pushed the campaign further. The cover is so iconic. They missed an opportunity to make a realistic cover with you on it, showing you with the Cosmo logo.”
