Or rather, Facebook is enabling the world to watch your every click online. Last week, Facebook revealed what Mark Zuckerberg is calling “Frictionless Sharing”. This is one of two new major features announced at the F8 developers conference.
Frictionless Sharing allows apps and websites that you authorize, to publish information to a new, realtime feed window you may have noticed in the upper righthand corner of your newsfeed. Things like what song you’re listening to in Spotify at the very moment you’re listening to it, or when you are tagged in a photo, or what video you may be watching on Hulu. It all happens without you ever confirming a “yes post this on my wall”.
While privacy is an obvious concern, the possibilities this opens up for app developers is really tremendous. What used to be a log of what you “did”, is now a real time stream of what you are “doing”, opening up new opportunities for viral marketing, gaming, and the way we socially consume media.
How it pans out remains to be seen, but think twice before you click “Allow this App”, because you may reveal your embarrassing music listening habits to the world without even knowing you did so.
