British artist, Cheryl Cole, is promoting her new album, Messy Little Raindrops, by using Facebook Places to turn billboards into online prize destinations. Fans who pass by Cole’s billboards (that have been placed all throughout London) can check in with their smart phone. Once checked in, fans are taken to Cole’s Facebook page where they get a chance to win two free tickets to one of her upcoming shows.
Give people what they want…right here, right now. Pretty smart.
http://techcrunch.com/2010/10/25/billboards-facebook-places/
