03.04.10

The SuperGroup creates viral buzz for Kimberly-Clark and Harley-Davidson

Doug Gets Bikerized at My American Iron
Ever wanted to see what you’d look like as a leather-clad, all-american, bad-to-the-bone biker? Well, even if you haven’t, you may want to after you see some of the hilarious pictures people have made with The SuperGroup’s latest website My American Iron.

Created as a cross promotion for Kimberly-Clark and Harley-Davidson, MyAmericanIron.com allows visitors to add their uploaded head on to either a male or female body, select an outfit, pick their helmet, and even a kickass tattoo. Once fully decked out in biker regalia, their new biker avatar (or “Bikertar” as we like to say) is placed in front of a customizable backdrop of whatever open-road scenery fits them best. They can then save their creation as a wallpaper, email it to friends and family, and even share it directly to social media sites like Facebook and Twitter.

What’s more, if the user decides to utilize Facebook Connect, subtle personal features are automatically added – like the name of their significant other automatically incorporated in to their tattoo.

You can find out more by visiting this site in our portfolio, or going directly to My American Iron.