Top 10 Social Media WORST Practices
With social media being THE buzz phrase of the hour (much like Web 2.0 a few years back), many companies and agencies are scrambling to incorporate social media strategies in order to avoid looking out of touch or behind-the-times. To many, as is often the case, it would be an unforgivable sin to admit that they may not fully understand an emerging approach or technology, and that they might need specialized help in order to effectively leverage those techniques. This of course leads to widespread confusion, pr...
The SuperGroup creates viral buzz for Kimberly-Clark and Harley-Davidson
Ever wanted to see what you'd look like as a leather-clad, all-american, bad-to-the-bone biker? Well, even if you haven't, you may want to after you see some of the hilarious pictures people have made with The SuperGroup's latest website My American Iron. Created as a cross promotion for Kimberly-Clark and Harley-Davidson, MyAmericanIron.com allows visitors to add their uploaded head on to either a male or female body, select an outfit, pick their helmet, and even a kickass tattoo. Once fully decked out in bik...
TSG Launches Two New Facebook Apps for 7-Eleven and Wendy's
Working with our partner Ketchum Digital, The SuperGroup has co-created new facebook apps for 7-Eleven's Cup with a Cause campaign, and The Amazing Avocado's primary facebook page. ...
How Ernesto Perez-Carrillo Jr Can Sell More Cigars With Social Media
In today's New York Times, as part of their "you're the boss" feature, I weigh in on EPC Cigar's recently published case study detailing their social media focused marketing strategy. You can read the article here....
