Superior Interactive Marketing, Design and Creative New Media Development.


The SuperGroup is an Atlanta based interactive marketing agency that specializes in three distinct, yet symbiotic, disciplines:

  • Creative Consulting
  • Graphic Design
  • Interactive Development

    We combine these disciplines to concept, design and produce highly interactive, brand centric web experiences. We separate ourselves from competitors by two distinguishing factors:

  • An exceptionally high quality of work, both in terms of deliverables as well as client services.
  • An agile, responsive team able to quickly provide solutions and consistently meet tough deadlines.

    We are people who think long and hard, come up with mind-bending ideas, and then do whatever it takes to execute those ideas to their full potential. Our creative is the turbo-charged engine that allows us to deliver stunning, and relevant interactive experiences that get people into brands in a way that doesn't make them feel sold to, but instead catered to.

    Founded in 2002 by Brad Lewis, Chris Wallace, and Gabe Aldridge, The SuperGroup has provided creative services to an eclectic list of clients including Johnson and Johnson, PepsiCo, Nestle, and AOL/Netscape. Our award winning team continues to innovate, and strives to produce the most creative and noteworthy content for the web.

    LATEST NEWS


    May 2008-The SuperGroup wins FOUR Communicator Awards for Interactive Excellence! SnowJoke.com was recognized in the categories of Television Websites, Viral Marketing, Viral Video, and Original Content
    January 2008-We've just completed this year's entry in to the 24 hour international webdesign festival (WIF 2008) and we're very proud of our work. Congratulations to Team SuperGroup: Nate Scronce, Mark Kirby, Chris Wallace and Elliott Rothman!
    July 2007-The SuperGroup and The Format Agency have merged! A detailed press release is coming soon.
    July 2007-The SuperGroup launches an online reporting tool for Pepperidge Farm.
    June 2007 - The SuperGroup collaborates with UCG to deliver a Father's Day E-Card for CNBC's CEO Dad Franchise.
    June 2006-The Holidays are just around the corner! Design work on the new KY Gift Set begins.
    May 2007 - The SuperGroup has moved! Our new space is over double the size of our previous location, and one heck of a cool place to work.
    April 2007 - As part of joint venture between various Omnicom agencies and The SuperGroup, we have been selected by the Boston Children's Hospital to develop a major fundraising campaign over the next 3 years.
    April 2007 - The SuperGroup has been selected by AmericanBackyard.com to redesign their web presence and develop an entire e-commerce platform.
    December 2006 - Breaking ground on the new SuperGroup HQ. SpaceStation launches April 2007!
    January 2007 - AmpEnergy.com launches. The site is a highly interactive flash website to promote Pepsi/Mountain Dew's Energy Drink 'AMP'
    November 2006 - Redesigning KY.com
    October 2006 - Complete redesign of Balanced Scorecard website as well as their parent company Palladium.
    August 2006 - Launch website redesign of ries.com for Marketing Guru Al Ries and his daughter Laura, authors of numerous marketing bibles.
    July 2006 - The SuperGroup launches The Krystal Lover's Community - a "MySpace-esque" social network on krystal.com
    July 2006 - TRX flash presentation completed, complete with our original music!
    June 2006 - The SuperGroup overhauls the packaging for Johnson and Johnson's "Uristat" product.
    June 2006 - SoBe Beverage hires The SuperGroup to develop and launch their web-based client uploading application.
    June 2006 - Marketing Gurus Al Ries and Laura Ries hire our team to create their new website.
    April 2006 - The SuperGroup's founders appear on NBC to tell their "Starting From Scratch" story. Visit the press releases section for more info and to watch the video!
    March 2006 - Bud Light's BeachHouseBook.com, (an interactive social network) goes live.
    March 2006 - Our online reporting tool for SoBe Beverages goes live.
    February 2006 - Unbelievable! After winning the INTERNATIONAL portion of the cre824 web design competition in Paris, France, our creative directors Nate Scronce and Mark Kirby along with their two teammates will be going on a 21 day tour of speaking engagements around the world.
    February 2006 - The newly redesigned ky.com launches, including our interactive 'intimacy index.'
    January 2006 - Redesigned all of K-Y's in store POP displays.
    December 2005 - Created a web based sweepstakes for Comcast to be utilized at Atlanta Falcons games
    November 2005 - The National Web Design Competition (cre824) was won by "The Mighty Fighting Tigers", a team which consisted of Tony Shasteen, Sean McInerney, and our very own creative directors Nate Scronce and Mark Kirby. Congratulations to the guys!
    November 2005 - The new Krystal.com launches to rave reviews.
    November 2005 - The SuperGroup's 'Purpose' in-store demo for Johnson and Johnson wins Wal-Mart's 'Best In Category' award.
    November 2005 - Developing 'First Moment of Truth' (FMOT) Valentine's campaign for KY to include all in-store POP displays, as well as two new KY products designed by our team.
    October 2005 - Designed and coordinated another successful National Sales Meeting event for Johnson and Johnson's personal products division.
    September 2005 - SuperGroup designed packaging for the K-Y Touch Massage Twin Pack hits the shelves of bulk retailers such as Sams and Costco.
    March 2005 - Creating a second Flash based CD-ROM sales tool for Premiere Global/IBM Lotus.
    February 2005 - Developed a multi-tiered online reporting tool for Bacardi.
    December 2004 - Developed and Engineered a holiday viral e-card campaign for Netscape/AOL.
    October 2004 - Nestle Hot Cocoa Digital Scrapbook Creator CD-ROM completed.

    • Latest Case Studies:

    Generation Cures - Children's Hospital Boston
    To help raise funds to help sick children, Children's Hospital Boston recruited The SuperGroup to create a Web 2.0 site geared toward kids and tweens. Using games, social networking, webisodes and other next-gen technology, kids learn about philanthropy and medical research while their parents monitor and sponsor their progress. This site represents the first of it's kind in the fundraising category. Winner of Three Davey Awards.
    Wypall Wannabes - Kimberly Clark
    Not often does a website tell a story, but that's exactly what the Wypall Wannabes are all about. In order to promote their new "One-Up" packaging for Wypall Wipers, Kimberly Clark hired The SuperGroup (in conjunction with our talented neighbords, Spots Films) to create an entertaining, high design web destination that engaged their target audience . WypallWannabes.com tells the story of a would-be pit crew, made up of "unique" characters, who's love of Wypall Wipers have led to their petitioning the company for sponsorship. Won't you help them spread the word? They appreciate your support.
    My Magical Parade - Walt Disney World
    To support their new "What Will You Celebrate?" campaign, Walt Disney World approached The SuperGroup to create a viral interactive experience that created Disney Magic right before the user's eyes. The result: My Magical Parade - a site where visitors can create an iconic Disney parade, starring themselves, their friends and family, and even a few Disney characters. What's more is that even the float that they ride upon is themed to the occation that's being celebrated, reinforcing the marketing objectives and driving home the message that there's a million and one reasons to celebrate at the Walt Disney World Resort.
    Snowjoke! Presented by The Weather Channel
    To promote their Ski related television programming and site content, The Weather channel contracted The SuperGroup to develop a winter sports themed viral site. We concepted, designed and created SnowJoke.com, a flash based tool to create a hilarious video starring you (and even a friend) as you glide down the slopes.

    All design, programming, video production, and even original music were created in house.
    The SuperGroup Creative Omnimedia Inc Phone Fax Email
    154 Krog Street, Suite 185, Atlanta, GA 30307 404-877-1711 404-877-1210 hotline@thesupergroup.com
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